New for 2021

SportsPro Live will offer a fresh outlook through a variety of new content types providing you with tangible lessons to take forward to your day-to-day. From in-depth discussions with the likes of Eurosport’s inspiring growth leader Andrew Georgiou, to masterclasses with soccer club owner Jordan Gardner the new initiatives for 2021 will inspire and prepare you to make better business decisions.

Expert Masterclasses

Delivering real-life case studies from the leaders in the industry with key takeaways to transform your business. You’ll hear from the likes of: 

Michael Sutherland, Chief Transformation Officer, Real Madrid
Jenna McNaney, Lead, Sports & Gaming Partnerships, TikTok
Marisa Reich, Chair, She Sports Switzerland

Show & Tell Sessions

In-depth demonstrations breaking down the latest innovative tech in the industry with the leaders from PGA Tour, Grabyo, AC Milan, BT Sport, and many more. Attend to hear from the likes of:

Lamberto Siega, Digital, Media & The Studios Director, AC MilanHumza Teherany, Chief Technology & Digital Officer, MLSE


SportsPro’s Hackathon aims to bridge the gap between aspiring professionals by uniting top students from across the globe to compete against one another in a three-day Hackathon. Explore the universities taking part on 9 – 11 April.