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Sports consumption has undergone a fundamental shift. Organisations are facing a real challenge competing for people’s attention, which means understanding industry trends has never been more important.
SportsPro Live, taking place at the Kia Oval in London on 26th-27th April, will reconnect you with the industry and provide you with the tools to make better decisions for your business as the digital transformation challenges continue to evolve.
Our 2022 SportsPro Live visionary speakers
Tom is the Co-Founder of Castore, a premium sports brand established in 2015 by Tom and his brother Phil Beahon, both former professional and semi-professional sportsmen.
Castore is the partner brand for some of the world’s best-known sports teams and individuals, sold via its e-commerce site as well as dedicated retail stores in the UK, and a host of wholesale partners globally.
Ben Morel was appointed Chief Executive of Six Nations Rugby in November 2018. Prior to joining the organisation responsible for Rugby’s Greatest Championship, Ben worked at the NBA for over 20 years. He was NBA’s Senior Vice President & Managing Director of Europe, the Middle East and Africa (EMEA) since 2011. During his tenure, he oversaw all aspects of the NBA’s EMEA operations including media distribution, events, merchandising and sponsorship. He also managed the NBA’s two regional offices located in Madrid and Johannesburg from the league’s EMEA headquarters in London.
Since joining Six Nations Rugby, Ben has ushered in a number of major developments, namely a long-term strategic partnership with private investment fund, CVC Capital Partners., as well as signing Guinness as Title Partner of the Six Nations and centralising the broadcast rights of the men’s and women’s Championships and Autumn Nations Series.
During his time as CEO, Ben successfully navigated the challenges posed by the COVID-19 pandemic, whilst leading the organisations growth to bring Six Nations Rugby to global audiences through extensive broadcast partnerships.
Ben is of Franco-British origin and is a 1997 graduate of the ESCP/EAP Business School with a specialization in International Affairs and Sport Management.
Chief Marketing Officer
As Chief Marketing Officer, Claire is accountable for leading McLaren Racing’s marketing strategy and growing its revenues across Formula 1, INDYCAR and Extreme E.
Prior to joining McLaren Racing in April 2021, Cronin had a slightly unconventional path into Marketing. After graduating from Warwick University with a Law degree, she spent the first 10 years of her career in banking working across a broad spectrum of product and marketing roles. In 2009 she was headhunted into NetJets, the world’s largest private aviation company, owned by Warren Buffet’s Berkshire Hathaway. At NetJets Europe, she led Marketing and Customer Service, for the world’s wealthiest private and commercial clients. In 2014, she joined Sir Richard Branson’s Virgin empire, where she was appointed to lead Virgin Holidays Marketing and Customer Experience, in parallel to serving as Non-Executive Director, for the Branson Centre for Entrepreneurship. Three years later she was promoted to Chief Marketing Officer, a role she left in August 2020 to have her first (and only) baby.
In her spare time, Cronin enjoys walking her Cavalier King Charles in the New Forest countryside, where she lives with her husband and ten-month-old-daughter. She is a Mentor in the Marketing Fellowship community and is passionate about supporting the advancement of all her former employees through ongoing coaching and sponsorship.
Chief Business Development Officer
Sunil joined Rarible in July 2021 as Chief Business Development Office, helping Creatives, Talent, IP Owners and more create long term strategies in the NFT space. Sunil’s career started at the BBC in 2002 as Producer, and includes working as Director, Music Partnerships at Twitter and as Strategic Partnerships Manager at Instagram.
Head of Partnership Management & Development
Zarah Al-Kudcy is Head of Commercial Partnership Development at Formula 1, leading on the creative and commercial strategy for current and prospective partners. Her passion and work to drive diversity also sees her chair the F1 Diversity & Inclusion steering group and in December 2019 she became a trustee of the Women’s Sport Trust.
VP of Brand Partnerships
As VP of Brand Partnerships, Christina Wootton builds awareness and engagement for Roblox by establishing strategic long-term relationships with premier brands from across the world. These partnerships provide a unique and creative way for brands to engage and attract millions of fans through shared experiences in the Metaverse, drive new revenue streams and grow their audiences.
With more than a decade of brand partnerships and digital advertising experience, Christina has spearheaded creative partnerships with Fortune 500 companies and top brands including Gucci, Nike, Netflix, Universal Pictures, Disney, and Warner Bros. Prior to Roblox, she was the West Coast Sales Director at Stardoll Media where she led the entertainment vertical and partnered with movie studios and entertainment companies to create engaging content that allowed users to customize their avatars, shop for digital fashion items and interact with the brands’ virtual characters and products.
Christina graduated from California State University, Long Beach.
Head of the Women's Hundred & Female Engagement
Ever since she dreamt as a ten year old of scoring the winning goal in an Olympic hockey final or leading the England (men’s!) cricket team to World Cup glory at Lord’s, Beth Barrett-Wild always knew that she wanted a career in professional sport.
Upon completing a degree in Geography at the University of Oxford in 2008, Beth was elected into a full-time graduate sabbatical role as the Oxford University Sports Federation President. Passionate about the growth of sport at the grassroots, from there she took an opportunity with Rounders England, as a regional development manager.
For the last eleven years, Beth has been working in various roles at the world’s most famous cricket ground, Lord’s, the “Home of Cricket”. After an initial three year stint in Marylebone Cricket Club’s (MCC) Media & Communications team, she moved across to the ECB, where she is currently Head of The Hundred – Women’s Competition and Female Engagement. Prior to taking on her current role with The Hundred, Beth has had several other opportunities at the ECB, all with a common thread of driving change and establishing cricket as an accessible and gender balanced sport.
Throughout her career, the challenges that have excited her most have revolved around creating inspirational moments and bringing sport to new audiences, which alongside supporting women’s sport to be as strong as possible on and off the field, are things Beth cares deeply about.
Sue Anstiss MBE
I’m an activist driving positive change in women’s sport.
I’m co-founder of the Women’s Sport Collective, a global network for women working in sport with an ambition for a gender equal sports industry.
I host The Game Changers, an award winning podcast which features trailblazers in women’s sport and addresses key issues around equality in sport and society. In 2022 the podcast is sponsored by Sport England through a national lottery award.
I’m CEO of Fearless Women and a founding Trustee of The Women’s Sport Trust charity which raises the profile and increasing the impact of women’s sport. In 2018 was awarded an MBE for my services to grassroots and women’s sport.
My book: ‘Game On: The Unstoppable Rise of Women’s Sport’ was published in 2021 and longlisted for the William Hill Sports Book of the Year.
Previous Attendees included...
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