SportsPro Live: Climate Positive Event

We have partnered with sustainability business Play It Green to ensure that SportsPro Live will be climate positive.

To do this, we would like to give attendees 4 tips that will help the event be as sustainable as possible…

  • Use public transport
  • Use a refillable bottle
  • Use a reusable coffee cup
  • Wear sustainable clothing

On arrival, we will be asking you to tick which of the four tips you have actioned and a tree will be planted by Play It Green for every participants actioned tip.


About Trees

Trees are vital to our existence. They provide oxygen, store carbon, stabilise the soil, and provide life to the world’s fauna, as the largest plants on the earth. They also provide us with tools and shelter materials.

Trees are not only necessary for life, but they also serve as a link between the past, present, and future as the longest-living species on the planet.

Woodlands, rainforests, and trees in urban settings, such as parks, must be protected and managed responsibly all around the world.

The trees planted for this event are planted through Play It Green’s partnership with Eden Reforestation and will be planted at three sites in Madagascar.


Planting Sites

We plant our trees across three sites in northern Madagascar, a nation which has sadly been in the news lately as climate change is causing issues for the people in the south of the Island. Climate change impacts upon everyone however it is the poorest and most vulnerable people it affects the most.


Benefits of tree planting in Madagascar

More than 90% of Madagascar’s primary forests are destroyed, impacting people living in extreme poverty the most.

Because of its rare species and high rates of habitat loss, Madagascar is one of the world’s top biodiversity conservation priorities. Mudflats have washed into the ocean as a result of the destruction of mangrove estuaries along the coast, devastating once-productive fisheries and increasing the vulnerability of coastal populations to storms, tsunamis, and floods. Deforestation threatens one of the world’s rarest and most diverse forest systems in the dry deciduous woods.

Replacing Trees has the following benefits:

   – Soil erosion stops

    – Flooding stops

    – Better soil

    – Better fishing & farming

    – Rainfall patterns return

    – Animals return to habitat 

    – Trees absorb CO2

Planting with Play It Green also supports at least 11 of the 17 United Nations Sustainable Development Goals


Employ To Plant

We work with Eden because they use an employ to plant methodology.

By putting the local community at the centre of the reforestation effort, it inspires a sense of ownership and a greater commitment to protecting their forests long-term.

In fact, Madagascar is one of their most prolific reforestation and poverty alleviation project nations, now on their second generation of farmers who tend to, as well as, plant the trees. They have also been able to develop extensive infrastructure such as guardhouses, fire towers, seed banks, and a training centre for local nursery managers to gain hands-on experience in seedling management and effective reforestation techniques.

 Through this employ-to-plant method, the success of the reforestation efforts and the communities’ economic success are inextricably linked, so you know, when you plant with Play it Green, you’re making a difference that extends far beyond the environment.

A Village Transformed – Maman’i Kambina | Update see the impact of the tree planting from the perspective of a single mother


How Do You Know The Trees Are Planted?

Play it Green lives by its three values of openness, togetherness, and being customer-led, which is why we regularly update our members with tree planting reports.

We understand that complete trust is essential between us and our members, which includes families, businesses, and publicly listed companies.

That is why Play it Green publishes all of our purchase receipts showing every tree we plant, the coordinates of each of our tree planting sites (see below), and regular tree planting reports such as this.

We also feature our full annual accounts, the science behind what we do, our governance, and a comprehensive Q&A on the home page of our website. This ensures that all the necessary details are provided.

Play it Green is currently B Corp pending, highlighting that we hold the highest of ethical standards, and all of our members have public facing accounts called Forest Gardens, such as this one with 3D Solicitors.