What defines success in sports business today?

Are you set up for success?

Sports professionals are constantly facing challenges as they adapt to the evolving demands of the industry, overcoming obstacles on limited budgets and resources.

While financial success is important, SportsPro Live unlocks the secrets to success through three fundamental pillars:

  • Commercial Economy: how organisations source & generate finance.
  • Attention Economy: how to grow and engage your audience and fans.
  • Impact Economy: leaving an environmentally and socially responsible footprint.

Previous attendees include...


Key themes




Industry leading speakers


Hours of content


Global attendees

2024 Speakers include...

Nikki Doucet


Barclays Women’s Super League & Championship

Nuria Tarré

Chief Marketing Officer

City Football Group

Richard Gould



Danny Townsend


SRJ Sports Investments

Mark Kirkham

SVP & Chief Marketing Officer

PepsiCo International Beverages

Chris Heck

President of Business Operations

Aston Villa F.C.

Tatiana Lindenberg

VP, Marketing, Dirt Is Good


Ellie Norman

Chief Communications Officer

Manchester United

“A conference that has transcended the typical commercial networking and business opportunities and is sparking important conversations about the greater purpose of sport in our communities.”

— Katherine Henderson, Chief Executive Officer, Curling Canada

“Excellent content, great speakers, well hosted and truly insightful. It reignited my passion for the industry.”

— Ralph Rivera, Managing Director, NBA Europe/Middle East

“SportPro events have become the essential guide for the industry.”

— Michael Cole, Chief Technology Officer, European Tour and Ryder Cup Europe